Production and distribution of media news on Telegram

Against the backdrop of new attention economy (Giraldo-Luque & Fernández Rovira, 2020), which is based on attracting audience interest, this research analyses production and distribution media content through emerging Telegram platform. Attracting has become main objective in digital environment. To achieve aim, more personalised now being produced, attempts are made to reach user a direct personal way instant messaging platforms, especially Telegram. Through methodology data triangulation, documentary analysis, interviews, registration techniques, analysis sheets, as well indirect observation (Fernández-Ballesteros, 2004), study addresses rise journalism, addition Spanish distribute, produce, use information, interaction with audience. end, strategic sample been used, results applicable analysed. The show that nearly half analysed produce inform without considering interaction, while others try approach language informal friendly, or multimedia such videos, emoticons, others. have suddenly appeared search market niches where they can for users, thereby pursuing rationale economy.